Vodafone Simply rethinks the mobile phone

I've already mentioned the Vodafone Simply phones (VS1 and VS2) because I thought that they could indicate a new strategy by Vodafone. This is also what Ovum's analyst John Delany thinks. he writes "Vodafone Simply is the most important example to date of a trend which, we have long argued, will be one of the main influences on the shape of the European mobile industry over the next few years."
Read John's comment here.